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Pillars of an SEO Strategy


The term “search engine optimization” (SEO) is becoming more difficult to define. Because search engine optimisation (SEO) overlaps with other aspects of your marketing plan, such as content marketing and site development, it can be challenging to differentiate between the two at times.

Five essential components must be present for an SEO strategy presented by a social media marketing agency Brisbane to be effective, and none of these components can operate independently of the other. By gaining an understanding of these five pillars, you will be able to determine how you may attain success in organic search.

1. Relevance- During the past five years, Google has undergone significant transformations, the most of which relate to improvements in relevance. The whole Google search algorithm was upgraded to a more sophisticated approach in 2013, when the Hummingbird update was released.

Google’s primary focus these days is not on matching the keywords and links as it once was, but rather on matching the intent of a user within the scope of a query with the highest-quality data that is currently accessible. Every day, its search algorithm becomes better at comprehending the significance of what users are trying to say with their searches, and advertisers need to highlight user intent and relevance in the same manner.

2. Authority- Simply having relevant content isn’t enough to bring you to the top of Google’s rankings. Authority is one of the 5 principles of search engine optimization (SEO), and it’s important because search engines want users to believe the content they deliver. When it comes to placing results in rankings, search engines such as Google will have more confidence in you if you have a higher online authority than others.

3. The State of the Website- The more technical aspects of SEO begin to become relevant at this point in the process. When we talk about site health, we’re referring to the foundations at the code level that make it simple for search engine crawlers to find and index your website. These are the most important aspects that require your attention at this time: Broken connections and pages, Problems with indexation, Code integrity, and Structured data.

4. Competition- It stands to reason that reaching your marketing goals will become increasingly challenging as the number of companies with whom you must competegrows. The greater the quantity (and degree) of competition you are up against, the higher your keyword bids will need to be, the more difficult it will be to compete for top-ranking positions, and the smarter your price and special offer choices will need to be.

5. Usability- The development of usability characteristics as a factor in Google’s ranking algorithm during the past several years has been the other significant change that has occurred behind the scenes in how Google determines search results. The proliferation of mobile technology, which is essential to Google’s goals for the future, is primarily responsible for this development. It should thus come as no surprise that the search giant is paying greater attention to the experience of its users.

the authorMarcelBancroft